Derick Weisner is IBM’s European Digital Agency Leader and will be talking about how AI can help you understand how your customers are interacting with your brand. Derick will showcase just how this new technology can play a key role in creating and delivering personalised, intuitive experiences at every stage of the customer journey, enhancing existing marketing approaches and helping you to fully develop a differentiated and unique value proposition for your customers.
Please arrive at 08.30 for tea and coffee before Derick beings his talk at 09.00.
Derick will talk for approximatey 40 minutes, and will be happy to answer questions afterwards. We therefore anticipate that the event will end no later than 11.00. Please feel free to use any spare time to network with other attendees after Q&A.